Established in January 2018, the label Prototype is founded by Malaysian designer - Daniel Ngoo, who is currently based in Shanghai.

Prototype Label is a contemporary brand that provides progressive yet retro inspired ready-to-wear apparels for the modern women. The core aesthetic philosophy plays within the drapes and juxtaposition of expressive silhouette and modern elements. The exquisite and bold collection by Daniel, inspire women to embrace femininity and empowerment.

Daniel was a fashion trained graduate from LIMKOKWING University of Art back in 2010 in Malaysia. He became the youngest contestant to compete in Malaysia Young Designer Finals and the experience led him to his fashion debut at 21, by winning Asia Young Designer and Audi Young Designer competitions in Singapore.

Daniel went on to build up his creative expertise as a junior designer with RAOUL, a Singapore homegrown fashion label by FJ Benjamin Group. In 2014 he was appointed as the creative director for Whole9Yards, a womenswear label in which his contribution has led the brand to nearly 80 stockists worldwide.

Eventually, Daniel founded Prototype Label.

Why prototype?

“Fashion is about prototyping unique personality and attitude that invokes colors and fun to the people and the surrounding”.


< Back